If you plan to run an online business, you will first need an e- commerce website. You can hire a development team and get the website created. However, you also need to know about the features that your e-commerce website needs to have to ensure success. The focus should also be on knowing about the features that will help customers when they visit the site for purchase. An e-commerce website should be developed keeping in mind transactions so that the business can realize its true potential.
Shopping Cart
The shopping cart is one of key features of any e-commerce website or store. It helps customers store their products and then go on with the checkout process. The shopping cart on a web store has to make it easy for users of both types – registered as well as guest users – to checkout. It’s important to not have a shopping cart tat asks the guests to sign up, else it can ruin their experience.
Payment Gateway Integrations
E-commerce stores witness transactions from all parts of the world. They may have buyers from different regions across the globe with their own currency. That’s why such websites need to integrate diverse payment gateways to be able to cater to customers or buyers from anywhere in the world. With payment gateway integrations, all your payment-related worries would go away easily.
Order management
It’s quite natural for e-commerce stores to witness lots of order on the daily basis which needs to be managed professionally and without any mistake. Without handling order management, it would not be possible to cater to customers in the best way.
That’s why e-commerce sites need to have an order management panel to bring ease to merchants. It will help with
cancellation, refunds, exchange, order status, COD order verification etc.
Data and card info security
E-commerce websites have lots of transaction on a daily basis, so they are bound to have tons of data and card information of buyers. Customers however trust only those stores that ensure total protection to their data and sensitive card info. That’s why e-commerce sites must protect all their pages by SSL, ensure checkout through a secure payment gateway and keep their server well protected to avoid any cyber threat.
Mobile responsiveness
The use of smartphones is growing for shopping purpose. So, e-commerce websites need to be mobile friendly so that they can tap into the vast potential in the market. With slight tweaks at the backend, online stores can become compatible with mobile or hand-held devices and deliver uniform experience to shoppers. If the store is compatible with mobile, it will help the business grow at a great rate.
CMS
The use of content management system is growing in e- commerce websites for having ease with the content. There are popular CMS software which can be integrated to the backend to enhance the capabilities of the store in regard to content management. Once these systems are integrated, merchants will find it extremely easy to edit, change, alter contents like image, text, video etc. This will help them serve their customers in a perfect manner.
Analytics
E-commerce websites must look to integrate marketing tools and analytics to get key numbers and stats about the business anytime they wish. The use of analytics can be done to fetch reports related to orders, customer behaviour, budget etc. Reports can be generated to gauge the performance of the business and this will give a good idea about the health of the business. You can trust web development India for top-class e- commerce stores and websites.