If you are a digital marketer and wondering how to create successful marketing campaigns and increase conversion rates, you need to include video content in your marketing strategy. One look at any of the social media platforms and you will see your news feed flooded with videos. Video content has also found its presence in ads on Instagram, Facebook, and Youtube. This is why big and small, B2B and B2C brands are hiring the best film production houses to create videos for them. Even social media and search engines like Google give a boost to video content. So, it is inevitable to have videos in your marketing strategy.
If you are wondering how you can use videos in your 2019 marketing strategies, here are some pointers to help you out:
1. Personalized Video Content
Personalization in the emails has significantly helped in increasing the open rate and even conversions. Now, it has even made its way into the video content. Unlike traditional content, personalized content is more creative and data-driven. It provides a personal and contextual relevance to the individual viewer. While a traditional video has a single narrative with a linear sequence, personalized videos are more flexible and have a reusable story. Come up with a strategy for video content and hire one of the best film production houses to create amazing video content for your brand.
2. Era of vertical videos
With the advent of smartphones, a larger number of people, especially millennials, spend more time online using their phones. In 2019, people are expected to spend more minutes each day on online activities like watching videos on YouTube. Every digital marketing strategy should be created keeping this view in mind, even the video content. Since smartphones support vertical videos, corporate film production companies are creating video content in vertical form. From stories on Facebook, Instagram, Snapchat to Facebook videos, there has been an increase in the adoption of vertical videos across social media platforms. Vertical video advertising gives an immense opportunity to engage with your target audience. It could be your secret ingredient to have higher conversion rates and successful marketing campaigns.
3. Long form Video Content
According to a study conducted by an analyst firm, Youtube pushes video content in its search engine with the average length being around 14 minutes. Some marketers may think that short videos have better conversion rates but it is more or less the same even for the long form video content. So, one advice to all the digital marketers out there is to not stop making long videos. It turns out they prove to be more fruitful in the long term. Hire corporate video production firms to make problem-solving content that will prove more useful for your users or target audience.
4. Using Videos in Ad Campaigns
If you have not yet added videos to your ad campaigns, then you are making a huge mistake. There is so much you are missing out on. Researchers have found out that people tend to buy a product or take an action when they watch a video rather than seeing text or image based ads. Therefore, you need to come up with a campaign strategy to create holistic ad campaigns. Identify where to invest and how to implement your budget. You would also need help of video production company to create effective video ad campaigns for you.
5. Humor increases value
Whoever said creativity and humor do not help in increasing conversion rates or boosting sales is wrong. The fact is that people do not like dry and bland video content. Corporate videos do not have to be boring or dull. Add a bit of humor or fun to zing it up and viewers are sure going to stay till the end. It does not matter whether you are B2B or B2C organization, humor will not limit your conversions. After all, you are dealing with a human. So, it is better you empathize a little. Give a little creative license to the corporate video production companies whom you have hired to create videos for you. Engaging video commercials are far more effective because people remember things that are funny.
There is going to be a significant shift in the way people will consume video content. Therefore, SMBs should make videos an inevitable part of their marketing strategy if they want to cut through the competition.